The ‘Monkey Quest’ campaign will also include promotions off-channel sampling and a movie-style trailer. Nickelodeon will support ‘Monkey Quest’ with a comprehensive marketing campaign that utilizes a broad media mix, including on-air advertising across Nickelodeon channels and sites, like Nickelodeon, TeenNick, Nicktoons,, , and. In true Nickelodeon fashion, ‘Monkey Quest’ also offers relatable kid humor that will add to players’ entertainment experience. If players are successful, they level up in the tribe and earn weapons and abilities. New tribes are unlocked by completing quests and impressing the powerful tribal Monkey leaders. As players advance, their monkey avatars grow more powerful. Players can team up in groups up to four, to work together to defeat monsters and solve puzzles. Based on an original property, the online game is set in the World of Ook, a mysterious realm where monkeys rule and five tribes must band together against one dark force that threatens them all. ‘Monkey Quest’ is an ever-evolving world that puts kids in charge and empowers them to chart their own adventures.

“The result is an immersive and detailed online game with the look and feel of a state of the art console game, but with the accessibility of an internet browser that is fun to play.” “We have spent more than two years developing Monkey Quest, asking kids for their input every step of the way,” said Steve Youngwood, EVP and General Manager, Nickelodeon Kids and Family Group.

With the myriad of massively multiplayer online games (MMOGs) being developed that are geared for children, is it any surprise Nickelodeon wants a piece of the action? The popular kids’ network recently announced the launch of ‘Monkey Quest,’ an adventure-packed, free-to-play virtual world and MMOG featuring console-quality game play.ĭesigned for kids and families, ‘Monkey Quest’ allows players to customize their own monkey avatar and set off on exciting adventures to explore mysterious lands, battle monsters, and discover the secrets of the lost Monkey King – all simply controlled by using a computer keyboard.

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